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An ordering app for a delivery-only kitchen model, where several food brands can share a single line and have no dining room to fall back on.
The client wanted to explore the ghost kitchen model: food prepared for pickup and delivery, with no dining room and no street presence. Without a storefront, the app is the restaurant. It has to carry the brand, take the order and tell the kitchen what to cook. The client needed help shaping the concept and then an app and application that matched how a shared kitchen runs.
Hexagon worked with the client on concept development, deciding how brands, menus and kitchen stations should be organized. We then built the customer app and the supporting application. Diners browse virtual brands, order and choose pickup or delivery. Kitchen staff work from a ticket queue grouped by station. Operators manage brands, menus and hours in one place, and see how orders are moving through the kitchen.
With no front of house, every mistake a guest would normally forgive in person has to be prevented by the software.
A virtual brand needs its own name and menu, even if it shares a fryer with three others. Mix that up and customers lose the sense that they're ordering from somewhere specific.
We structured the system so each brand has its own menu and identity in the app, while all of them draw on one kitchen behind the scenes.
When orders from several concepts land at once, a cook can't tell what to fire first. Items for one bag finish minutes apart, and half of an order goes out cold.
We grouped tickets by order and kitchen station, so staff can see what belongs together and time each item to finish close to the others.
In a dining room, a server can suggest a substitute. In a ghost kitchen, a guest simply orders something you no longer have, and the first apology is a refund.
We let staff mark ingredients or items as unavailable from the kitchen application, which removes them from every affected brand's menu straight away.
Pickup customers and couriers arrive at a back door with no host or waiting area. Bags get mixed up, and staff get pulled off the line to sort it out.
We added order codes and ready alerts, so the person collecting knows when to arrive and staff can match each bag to its code quickly.
| Feature | Description |
|---|---|
| Diners | |
| 1. Virtual Brand Storefronts | Each food brand gets its own page and menu in the app, giving a kitchen with no sign a real presence. |
| 2. Multi-Brand Browsing | Diners can explore all the brands cooking from the location, which introduces them to more than one concept. |
| 3. Combined Cart | Items from different brands in the same kitchen can go in one order, because they share one pickup point. |
| 4. Item Customization | Add-ons and allergy notes travel with the dish to the right station. |
| 5. Pickup or Delivery | Diners choose how they get their food, and the checkout adjusts accordingly. |
| 6. Scheduled Orders | Orders can be placed ahead for a chosen time, which helps the kitchen smooth out its peaks. |
| 7. Order Status and Ready Alert | Notifications tell diners when food is being cooked and when it's ready to collect. |
| 8. Loyalty and Promotions | Offers bring people back directly, which matters when there's no street presence to remind them. |
| Kitchen staff | |
| 9. Ticket Queue | Orders appear on a kitchen screen in sequence, replacing paper tickets on a crowded line. |
| 10. Station Routing | Each item goes to its station, so the fry cook only sees what the fry cook must make. |
| 11. Order Grouping | Items for one bag are tied together, which helps them finish at about the same time. |
| 12. Item Availability | One tap marks an item or ingredient as out, which updates every affected menu. |
| 13. Pause by Brand | During overload, staff can pause one brand without closing the whole kitchen. |
| 14. Pickup Codes | Each order gets a short code, so bags are matched to the right person at a busy door. |
| Operators | |
| 15. Brand and Menu Management | Operators add brands, edit menus and test new concepts, without a new physical location. |
| 16. Hours and Service Windows | Each brand can have its own schedule, so a breakfast concept and a late-night one can share a kitchen. |
| 17. Order Dashboard | Live and past orders are visible by brand, showing what's moving through the kitchen. |
| 18. Sales by Brand | Reports compare concepts side by side, which helps decide what to keep, change or drop. |
Each layer has one job.
The client's ghost kitchen concept became a defined operating model, with an app for diners and an application for the kitchen and operators.
| Area | Before | After |
|---|---|---|
| The model | A concept without settled brand or kitchen rules | A defined structure for brands, menus and stations |
| Reaching diners | No storefront and no ordering channel | An app with a storefront for each brand |
| Kitchen tickets | No way to route orders across brands | Ticket queue grouped by order and station |
| Handoff | No process for an unstaffed door | Ready alerts and pickup codes |
Good software follows a process. Here are the six stages, and what happens in each one.
Goal: Define the product vision, target audience and core business requirements.
Key activitiesGoal: Create an intuitive user experience and visual interface.
Key activitiesGoal: Build the functional application using agile sprints.
Key activitiesGoal: Harden the application against vulnerabilities and boost performance.
Key activitiesGoal: Deploy to a controlled group of real users to catch edge-case bugs and gather feedback.
Key activitiesGoal: Roll the software out to the general public.
Key activitiesA new brand can be tried in the app without opening a new location.
Several concepts can earn from the same line and staff.
Grouped tickets help items for one bag finish close together.
Out-of-stock items come off menus before someone can order them.
A ghost kitchen removes the dining room, and with it the staff who usually smooth over a bad moment. The software has to take on that job. Hexagon helped the client think the model through, then built an app that gives each brand a presence and a kitchen application that keeps the line organized. If you're running or planning a delivery-only kitchen or a multi-brand food concept, and you're weighing what to build first, we'd be happy to talk it through with you.
Talk to us about your projectRelated services: e-commerce development · mobile app development · custom software development
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