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Hexagon is reshaping industries through smarter systems, streamlined workflows, and bold digital innovation.
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Hexagon is reshaping industries through smarter systems, streamlined workflows, and bold digital innovation.
Ready to clean up your CRM workflow?
Book a CRM Workflow Audit and see where leads, follow-ups, reporting, or disconnected tools can be fixed first.
HubSpot vs Custom CRM: Which Is Right for Your Business?
HubSpot is a strong choice for many teams, especially when marketing and sales live together. But as companies grow, tiers, contact limits and workarounds can push them toward something built for their process. Hexagon customizes and integrates HubSpot, builds custom CRMs and runs our own CRM platform, Arches CRM, so we can give you a straight answer instead of a sales pitch.
When each option fits
Many companies land in the middle: keep HubSpot for marketing and connect it to a custom system for operations. We build that too.
HubSpot vs custom CRM compared
A practical comparison of what matters to growing companies. We confirm the details for your situation in the free review.
Fit to your process
HubSpot: configurable pipelines, properties and workflows within HubSpot's model. Custom CRM: built entirely around your workflow, data and approvals.
Time to launch
HubSpot: fast to start, often days or weeks for a standard setup. Custom CRM: typically a few months, delivered in working increments. Arches CRM sits in between: a proven platform configured to your process in weeks.
Ongoing cost
HubSpot: subscription tiers that grow with seats, contacts and features. Custom CRM: a build investment, then hosting and support, with no per-seat licensing. We estimate both for your case after scoping.
Marketing tools
HubSpot: strong built-in email, forms, landing pages and automation. Custom CRM: connects to the marketing tools you choose, including HubSpot.
Ownership and control
HubSpot: your data is yours, but the platform, roadmap and pricing are HubSpot's. Custom CRM: you own the source code and the data, and control the roadmap.
Integrations
HubSpot: a large app marketplace plus APIs for custom connections. Custom CRM: built-in integrations with your accounting, ERP and industry systems from day one. See API and system integration.
Whichever you choose, we make it work
Get more out of HubSpot
Clean up pipelines and properties, build workflows and custom objects, fix reporting and connect HubSpot to your accounting, ERP and industry tools through its API.
Build a custom CRM
A CRM built around your process, with portals, automation and integrations, and the source code owned by you. See custom CRM development services.
Start on Arches CRM
Our own CRM platform, running in production. Configured to your stages, roles and reports, it launches faster than a custom build without per-feature tiers. Your data stays yours.
What switching involves
If a move is the right call, we plan it so you don't lose history or momentum.
Data migration
Contacts, companies, deals, activities, notes and attachments are mapped, cleaned, de-duplicated and test-migrated before cutover.
Workflows and automation
We document the sequences, workflows and assignments you rely on, rebuild what matters and simplify the rest.
Keeping HubSpot for marketing
Many teams keep HubSpot marketing tools and sync leads into the new CRM automatically, so marketing doesn't skip a beat.
Training and adoption
Role-based training and a short parallel run so your team is confident on day one, with support after launch.
What our CRM work has delivered
Our client work is covered by NDAs, so we share outcomes here without names. Detailed walkthroughs and references are available on a call.
From storefront and spreadsheets to one system
An integrated onboarding system now places hundreds of new clients each quarter into the right program and plan automatically, replacing a patchwork of a storefront, spreadsheets and forms.
A custom CRM with a client portal
Automated onboarding, real-time analytics, a mobile-friendly interface and a client access portal freed staff time and improved client retention.
One portal instead of phone and email
Secure document submission, two-way messaging, task tracking and automated deadline reminders cut errors and saved time for clients and staff.
CRM data connected to accounting
Connectors to QuickBooks, Xero and Wave plus automated multi-currency invoicing replaced a manual, error-prone billing process across several countries.
How a CRM decision runs with us
Free 30-minute review
Show us how your team sells and where HubSpot helps or gets in the way.
Fit assessment
We compare optimizing HubSpot against Arches CRM and a custom build for your case.
Scope and estimate
A clear plan, timeline and estimated cost before any work starts.
Build or optimize
Configuration, development, migration and integrations, tested before go-live.
Launch and support
Training, a short parallel run and ongoing support so adoption sticks.
HubSpot vs custom CRM questions, answered
Is HubSpot or a custom CRM better for a small business?
For most small businesses with a standard sales process, HubSpot or a lean platform like Arches CRM is faster and cheaper to start. A custom CRM makes sense when your process is unusual or the CRM also needs to run operations such as jobs, projects or billing.
When does a custom CRM become cheaper than HubSpot?
Usually when you have many users, need higher tiers for a few key features, or pay for workarounds and add-ons every year. Because a custom CRM has no per-seat licensing, the total cost can drop over several years. We model both for your numbers during the assessment.
Can we keep HubSpot for marketing and use a custom CRM for sales and operations?
Yes. This is a common setup. We sync contacts, leads and activity between HubSpot and the custom system through HubSpot's API so both teams work from the same data.
Do you customize and integrate HubSpot?
Yes. We build workflows, custom objects, reports and integrations between HubSpot and accounting, ERP, field service and industry systems.
Can you migrate our HubSpot data?
Yes. Contacts, companies, deals, activities, notes and attachments can be exported and mapped to the new CRM, then cleaned and test-migrated before cutover.
Who owns the data and the code?
Your data is always yours. On custom builds you own the source code. On Arches CRM, Hexagon maintains the platform and your data belongs to you.
Get a straight answer: HubSpot, custom, or both?
In 30 minutes, walk us through how your team sells and what HubSpot costs you today. You'll leave with a clear recommendation, whether or not you work with us.
Book a Free 30-Minute Review
Pick a time below. You'll talk with our team, not a sales script, and leave with a clear recommendation on what to build, fix or connect.
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