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Technology E-Commerce Platform
An e-commerce platform that lets a security software vendor sell subscriptions and appliances online without losing its channel.
Business goals
The client is a cybersecurity vendor selling email, network, application and data protection to businesses of all sizes. Some customers want to buy directly and implement a product themselves, some want a demo first, and others buy through partners. It needed an e-commerce platform that could handle products priced by seat, plan or appliance, and let a buyer choose and request a purchase without a long back-and-forth with sales.
Project overview
Hexagon delivered an e-commerce platform for the client's security products. Buyers browse by protection area, compare plans by organization size, and configure and price a product before sending a purchase request. Trial and demo paths stay close at hand for those not ready to buy. Behind the storefront, staff manage products, plans and incoming requests in one place, and REST APIs pass order information to the client's other business systems.
Challenges faced and solved
Security products are licensed, sized and sold in more ways than a typical online store can handle.
A catalog most buyers can't decode
Security vendors offer dozens of overlapping tools for email, firewalls, backup and applications. An IT manager with a specific worry can't tell where to start from a flat product list.
We organized the catalog by the protection area each product serves, so a buyer starts with the problem and narrows down to a product.
Prices that depend on the deployment
A price for security software can depend on user count, deployment type, term and support level. A standard store listing with a single fixed price simply can't represent those purchase choices.
We built a configure-and-price flow, so buyers pick their options step by step and see what fits before they submit anything.
Different buyers, different ways in
A small business admin may buy straight away, while a larger IT team wants a demo and a reseller's customer expects a partner involved. Forcing one path turns away two of them.
We kept online purchase requests, trials, demos and partner routes side by side, so each buyer can take the path they prefer.
Catalog upkeep at vendor speed
Security vendors release, rename and rebundle products often. If each change requires a developer, the store falls behind the product line and customers get outdated options.
We gave staff tools for maintaining products, plans and options, so routine catalog changes don't depend on a development release.
Features
| Feature | Description |
|---|---|
| Direct buyers | |
| 1. Browse by Protection Area | Products are grouped into email, network, application and data protection, matching how IT teams think about risk. |
| 2. Plans by Organization Size | Buyers filter plans by user count, so a small business isn't reading through options meant for an enterprise. |
| 3. Configure and Price | Buyers choose edition, options and quantity for a product and see the resulting configuration. |
| 4. Deployment Options | Products can be selected for SaaS, on-premises or public cloud deployment where the product allows it. |
| 5. Hardware and Subscription Lines | Appliance purchases and the subscriptions that go with them can be handled in one order. |
| 6. Support Plan Add-Ons | Support packages are offered during purchase, which is when buyers decide what cover they need. |
| 7. Purchase Request | Buyers submit their chosen configuration as a request, with company and contact details attached. |
| 8. Free Trial Sign-Up | Buyers can start a trial from the product they are viewing, so they can test it before buying. |
| 9. Demo and Sales Routing | Buyers who want a person can request a demo or ask for sales from the same page. |
| 10. Order Confirmation | An automatic email records what was requested, giving the buyer a clear reference. |
| Partners and resellers | |
| 11. Partner Locator Link | Buyers who prefer to work through a reseller or managed provider get a route to find one. |
| 12. Partner Sign-In | Partners sign in separately from direct customers, which keeps their experience distinct. |
| The client's sales and operations staff | |
| 13. Product Catalog Management | Staff add and change products, categories and descriptions without a code release. |
| 14. Plan and Option Rules | Staff control which options apply to which product, which prevents invalid configurations. |
| 15. Request Queue | Incoming purchase requests are collected in one list for review and follow-up. |
| 16. Order Status Tracking | Staff can see where each request stands, so nothing sits unanswered. |
| 17. Back-Office Integration | REST APIs pass order information to the client's other business systems, which cuts down on re-keying. |
| 18. Sales Reporting | Staff can see what is being requested and through which path, which helps guide catalog decisions. |
How the platform is put together
Each layer has one job.
The result
The client has an online buying path built for how security products are actually licensed and sold. Buyers can move from a problem to a configured purchase request without waiting on a quote.
| Area | Before | After |
|---|---|---|
| Finding the right product | Buyers needed sales help to read the line-up | Browsing by protection area and organization size |
| Getting to a configuration | Options worked out by email or phone | A step-by-step configure-and-price flow |
| Submitting a purchase | Details spread across messages | One structured purchase request |
| Keeping the catalog current | Changes dependent on developer time | Staff tools for products, plans and options |
How we took it from idea to launch
Good software follows a process. Here are the six stages, and what happens in each one.
Discovery & Requirements
Goal: Define the product vision, target audience and core business requirements.
Key activities- Stakeholder interviews
- Market and competitor research
- Defining user personas
- Drafting technical specifications or a Product Requirements Document (PRD)
Design (UX / UI)
Goal: Create an intuitive user experience and visual interface.
Key activities- UX design: information architecture, user flows and wireframes
- UI design: high-fidelity mockups and interactive prototypes in Figma or similar tools
- Design system: colors, typography and component libraries
Development: Frontend & Backend
Goal: Build the functional application using agile sprints.
Key activities- Backend: set up databases, design APIs (REST, GraphQL), implement server logic, and configure authentication and authorization (OAuth, RBAC)
- Frontend: build responsive interfaces and connect components to backend APIs
- Version control: manage code through Git and GitHub
Security & Optimization
Goal: Harden the application against vulnerabilities and boost performance.
Key activities- Security: address the OWASP Top 10, including injection, XSS and CSRF, enforce encryption in transit and at rest, and implement rate limiting
- Optimization: code splitting and lazy loading, database indexing, API caching and load testing
- QA and testing: unit, integration and end-to-end tests
Beta Release
Goal: Deploy to a controlled group of real users to catch edge-case bugs and gather feedback.
Key activities- Set up staging and production CI/CD pipelines
- Launch a closed or open beta with real users
- Monitor errors through observability tools
Public Release (Launch)
Goal: Roll the software out to the general public.
Key activities- Final production deployment
- DNS configuration
- Marketing and onboarding rollout
- Post-launch performance and security monitoring
Business benefits
Requests arrive with the product, options and contact details already filled in.
Direct buying and partner routes sit together, so online sales don't shut partners out.
Option rules prevent configurations that can't actually be fulfilled.
Staff can reflect new bundles and plans without waiting for a release.
Conclusion
Selling software, subscriptions and hardware together is harder than running a regular online shop. Seats, terms, support levels and partners all complicate what a buyer sees and what a sales team receives. Hexagon built this client's e-commerce platform to handle that mix in one place. If your technology company sells complex products and your buyers still need a person just to learn what things cost, let's talk about how a better purchase flow could work for you.
Talk to us about your projectRelated services: e-commerce development · custom software development
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