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Coupon and Lead Generation Website
A coupon website that turns shoppers looking for a deal on home furnishings into known, followable leads.
Business goals
The client operates in home design and furnishings, where purchases are considered and buyers often compare for weeks before spending. Many of those buyers search for a discount before they commit. The client wanted to meet that search with a dedicated coupon website and to get something lasting from each visit: a name and contact details it could follow up with, instead of an anonymous click.
Project overview
Hexagon built a coupon website and the lead generation behind it. Visitors browse current offers by category, and capture forms collect contact details in exchange for a coupon or further information. The client's team adds offers, sets expiry dates and reviews collected leads from an admin area. The result gives the client a promotional channel it controls, separate from its main sales experience.
Challenges faced and solved
A discount brings a shopper in once. The work is making sure the visit leaves something behind.
Deal hunters who vanish after the click
Someone comparing sofas or lighting may click a coupon, look around and leave. Without contact details, the business paid to attract them and has no way to continue the conversation.
We tied offers to short capture forms, so a shopper gives a name and email address in return for the coupon or more information.
Expired codes that damage trust
Nothing sours a furniture purchase faster than a code that fails at checkout. Coupon sites with stale offers look careless, and shoppers don't come back to them.
We gave every offer a start and end date, and expired coupons drop off the site without anyone needing to remember them.
Promotions that depend on a developer
Furnishings promotions shift with seasons and vendor deals. If every new offer needs a technical change, the marketing team misses the moment or stops running promotions altogether.
We built an admin area where staff create, edit and retire offers themselves, so a new promotion doesn't wait on a development ticket.
Leads with no context attached
A list of email addresses tells a sales team very little. They need to know which offer or category interested the person before deciding how to follow up.
We record the offer and category with each lead, so the team can see what each person was looking at when they signed up.
Features
| Feature | Description |
|---|---|
| Shoppers | |
| 1. Offer Listings | Current coupons appear on one page with clear terms, so shoppers can see what's available at a glance. |
| 2. Category Browsing | Offers are grouped by furnishings category, which helps someone shopping for one room find a relevant deal. |
| 3. Coupon Detail Pages | Each offer has its own page with terms and expiry, and that page can be shared or found through search. |
| 4. Coupon Capture Form | A short form exchanges contact details for the coupon, which is the point where a visitor becomes a lead. |
| 5. Inquiry Form | Shoppers who want advice can ask a question directly, giving the team a warmer lead than a coupon claim. |
| Client marketing team | |
| 6. Coupon Manager | Staff create offers with codes, terms and categories without touching code. |
| 7. Scheduled Start and Expiry | Offers go live and come down on set dates, which keeps the site free of dead codes. |
| 8. Lead List | Every form submission lands in one list, with the offer attached, ready for follow-up. |
| 9. Lead Export | The team can export leads for use in its email or sales tools. |
| 10. Landing Pages | Promotions can have dedicated pages, so a campaign can point to a focused offer. |
How the platform is put together
Each layer has one job.
The result
The client gained a coupon website it could run itself, with each offer able to produce a lead the team could follow up.
| Area | Before | After |
|---|---|---|
| Promotions | No dedicated home for current offers | One coupon website, organized by category |
| Capturing interest | Deal searches ended with an anonymous visit | Short forms collect contact details against each offer |
| Offer upkeep | Offers needed technical help to change | Staff manage offers and expiry dates themselves |
| Follow-up | Little context on what a prospect wanted | Each lead carries the offer it came from |
How we took it from idea to launch
Good software follows a process. Here are the six stages, and what happens in each one.
Discovery & Requirements
Goal: Define the product vision, target audience and core business requirements.
Key activities- Stakeholder interviews
- Market and competitor research
- Defining user personas
- Drafting technical specifications or a Product Requirements Document (PRD)
Design (UX / UI)
Goal: Create an intuitive user experience and visual interface.
Key activities- UX design: information architecture, user flows and wireframes
- UI design: high-fidelity mockups and interactive prototypes in Figma or similar tools
- Design system: colors, typography and component libraries
Development: Frontend & Backend
Goal: Build the functional application using agile sprints.
Key activities- Backend: set up databases, design APIs (REST, GraphQL), implement server logic, and configure authentication and authorization (OAuth, RBAC)
- Frontend: build responsive interfaces and connect components to backend APIs
- Version control: manage code through Git and GitHub
Security & Optimization
Goal: Harden the application against vulnerabilities and boost performance.
Key activities- Security: address the OWASP Top 10, including injection, XSS and CSRF, enforce encryption in transit and at rest, and implement rate limiting
- Optimization: code splitting and lazy loading, database indexing, API caching and load testing
- QA and testing: unit, integration and end-to-end tests
Beta Release
Goal: Deploy to a controlled group of real users to catch edge-case bugs and gather feedback.
Key activities- Set up staging and production CI/CD pipelines
- Launch a closed or open beta with real users
- Monitor errors through observability tools
Public Release (Launch)
Goal: Roll the software out to the general public.
Key activities- Final production deployment
- DNS configuration
- Marketing and onboarding rollout
- Post-launch performance and security monitoring
Business benefits
Contact details gathered on its own site stay available for future campaigns.
Knowing the offer a person chose gives a follow-up a natural starting point.
Marketing can publish an offer without a development cycle.
Automatic expiry keeps dead codes off the page.
Conclusion
A coupon page looks like a small project, but its value depends on what happens after the click. Hexagon built the client's site so each offer can start a relationship, and so the marketing team can run promotions without technical help. The same approach suits any business whose buyers shop around before a considered purchase. If people are visiting your site for a deal and leaving without a trace, let's talk about how to keep the conversation going.
Talk to us about your projectRelated services: e-commerce development · web development · custom software development
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