Solutions
Cutting-edge solutions tailored to everyday issues in the modern digital environment.
Services
Innovative tools and services designed to address complex challenges today’s digital landscape.
IT FOR What WE DO MENU
Services
Hexagon is reshaping industries through smarter systems, streamlined workflows, and bold digital innovation.
IT FOR HOW WE DO MENU
Services
Hexagon is reshaping industries through smarter systems, streamlined workflows, and bold digital innovation.
Ready to clean up your CRM workflow?
Book a CRM Workflow Audit and see where leads, follow-ups, reporting, or disconnected tools can be fixed first.
Agricultural Equipment Website
A website and backend that help ranchers and arena operators find the right equipment and reach a dealer.
Business goals
The client manufactures livestock handling equipment, sold to ranchers, producers and arena operators, largely through dealers. A cattle producer buying a squeeze chute wants specs, a nearby dealer and someone who knows cattle. The client needed a website that could present a broad equipment range clearly, send buyers to the right next step, and capture catalog and custom-build requests, with a backend staff could keep current.
Project overview
Hexagon delivered the client's website and the backend behind it. The site organizes equipment by the animal or operation it serves, with product pages, search and featured items. Buyers can locate a dealer, request a catalog, ask for a call from an expert, read about financing or enquire about a custom build. The backend gives staff a place to manage products and dealers and collect those requests.
Challenges faced and solved
Livestock equipment is a considered purchase, and buyers usually want to talk before they spend.
A wide range for very different buyers
A cattle producer, a horse owner and an arena operator want different equipment. On one crowded page, each has to dig through products that have nothing to do with their operation.
We organized the catalog by animal and use, so a buyer goes straight to the handling equipment relevant to their operation.
Sending buyers to a dealer, not a dead end
Heavy equipment is usually bought through a local dealer. A manufacturer's site that shows products but not where to see them leaves a ready buyer with nowhere to go.
We built a dealer finder into the site's main navigation, so the step from reading about a chute to contacting a dealer is short.
Buyers who aren't ready for a phone call
Ranch purchases can take a season of thinking. Many buyers want to study equipment at the kitchen table first, and the manufacturer needs to stay in touch with them meanwhile.
We added a digital catalog request form that emails the PDF and records the request, so early-stage buyers get what they want and staff get a contact.
Custom jobs that don't fit a product page
An arena or fairground build depends on the site and the event. Those requests don't suit an add-to-cart flow, and they can get lost when they arrive with general questions.
We gave custom builds their own enquiry route through the contact page, so a project request reaches staff with the right context.
Features
| Feature | Description |
|---|---|
| Ranchers and equipment buyers | |
| 1. Equipment Categories | Products are grouped by animal and use, so buyers skip what doesn't apply to their operation. |
| 2. Product Pages | Each machine has its own page with the details a buyer checks before calling, such as chute type and operation. |
| 3. Site Search | Buyers who know the model or equipment type can jump directly to it. |
| 4. Find a Dealer | Points buyers to a dealer who can show or supply the equipment. |
| 5. Request a Catalog | A short form sends the digital equipment catalog as a PDF by email. |
| 6. Talk to an Expert | Buyers can ask to schedule a ranch call with someone who knows the equipment. |
| 7. Financing Information | Explains the financing route early, because equipment like this is often a large purchase. |
| 8. Custom Arena Enquiry | Arena and event operators can describe a project and get a response from staff. |
| The client's staff | |
| 9. Product Management | Staff can add and update equipment, categories and featured items from the backend. |
| 10. Dealer Records | Dealer details are maintained in one place, so the finder stays accurate. |
| 11. Request Inbox | Catalog, contact and ranch call requests are captured for follow-up, not left in scattered email. |
How the platform is put together
Each layer has one job.
The result
The client has a website that matches how its equipment is really bought, with clear routes to a dealer, a catalog or a person. Staff can maintain it from the backend.
| Area | Before | After |
|---|---|---|
| Finding equipment | Buyers had to know what they were looking for | Categories by animal and use, plus site search |
| Reaching a dealer | Buyers needed to phone to ask who sold nearby | Dealer finder in the main navigation |
| Catalog requests | Printed catalog or a call to the office | Online form with the catalog emailed as a PDF |
| Custom project enquiries | Mixed in with general questions | A clear enquiry path for arena projects |
How we took it from idea to launch
Good software follows a process. Here are the six stages, and what happens in each one.
Discovery & Requirements
Goal: Define the product vision, target audience and core business requirements.
Key activities- Stakeholder interviews
- Market and competitor research
- Defining user personas
- Drafting technical specifications or a Product Requirements Document (PRD)
Design (UX / UI)
Goal: Create an intuitive user experience and visual interface.
Key activities- UX design: information architecture, user flows and wireframes
- UI design: high-fidelity mockups and interactive prototypes in Figma or similar tools
- Design system: colors, typography and component libraries
Development: Frontend & Backend
Goal: Build the functional application using agile sprints.
Key activities- Backend: set up databases, design APIs (REST, GraphQL), implement server logic, and configure authentication and authorization (OAuth, RBAC)
- Frontend: build responsive interfaces and connect components to backend APIs
- Version control: manage code through Git and GitHub
Security & Optimization
Goal: Harden the application against vulnerabilities and boost performance.
Key activities- Security: address the OWASP Top 10, including injection, XSS and CSRF, enforce encryption in transit and at rest, and implement rate limiting
- Optimization: code splitting and lazy loading, database indexing, API caching and load testing
- QA and testing: unit, integration and end-to-end tests
Beta Release
Goal: Deploy to a controlled group of real users to catch edge-case bugs and gather feedback.
Key activities- Set up staging and production CI/CD pipelines
- Launch a closed or open beta with real users
- Monitor errors through observability tools
Public Release (Launch)
Goal: Roll the software out to the general public.
Key activities- Final production deployment
- DNS configuration
- Marketing and onboarding rollout
- Post-launch performance and security monitoring
Business benefits
Buyers contact a dealer or expert already knowing which equipment interests them.
The website sends interest to dealers, which suits a manufacturer that sells through them.
A catalog request keeps early-stage buyers in touch until they are ready to buy.
Staff can change products and dealers themselves from the backend.
Conclusion
Selling livestock equipment online rarely ends with a checkout. It ends with a producer calling a dealer, reading a catalog over a season or talking to someone who has worked cattle. Hexagon built this client's website and backend around those steps. If you manufacture heavy or specialized equipment and your website needs to send buyers to dealers, capture catalog requests and handle custom jobs, we would like to hear how your customers buy today. Reach out and we can talk it through.
Talk to us about your projectRelated services: web development · custom software development
Related projects
FAQs
BUSINESS SYSTEMS
SOFTWARE
AI
INTEGRATIONS
Build, Improve, or Connect the Systems Your Business Depends On.
Whether you need custom software, CRM, ERP, AI, automation, integrations, or modernization, tell us what you’re trying to improve. We’ll review your requirements and recommend the most practical next step.
300+
Software projects delivered
37+
Enterprise apps built
150+
delivery team members
10+
countries served
Tell Us About Your Project
No sales pressure. Tell us what you’re trying to build, improve, integrate, automate, or replace. We’ll review your answers and come back with a clear recommendation within 1 business day.
Prefer to talk now? Call +1 (801) 259-4800 or book a free 30-minute consultation.
Custom software, CRM, ERP, AI, integrations, and business systems built to improve how growing organizations operate.
© 2026 Hexagon IT Solutions. All rights reserved.