Location-based services using beacons offer a revolutionary way to engage customers and provide valuable information through low-energy Bluetooth technology. Beacons can send small notifications, like ads and promos, directly to users' smartphones based on their location. At Hexagon IT Solutions, we harness the power of beacon technology to create dynamic and interactive experiences for businesses and their customers.

What are Location-Based Services?

Location-based services (LBS) use beacons, which are small, wireless transmitters that use Bluetooth Low Energy (BLE) technology to send signals to nearby smart devices. These signals can trigger specific actions on users' devices, such as displaying advertisements, providing location-specific information or sending promotional offers.

40%

Reduction in post-launch issues due to extensive pre-release testing.

80%

Of clients value our proactive testing methodology.

How Hexagon IT Solutions Implements Location-Based Services

At Hexagon IT Solutions, we provide end-to-end solutions for implementing beacon technology. Our process includes

Assessment and Planning

Understanding your business needs and identifying key areas for beacon placement.

Integration and Setup

Installing beacons and integrating them with your existing systems.

Customization

Tailoring notifications and content to align with your marketing and engagement strategies.

Monitoring and Maintenance

Ensuring optimal performance and providing ongoing support.

Our Case Studies

Enhancing Visitor Experience at Legends of Cricket Museum

Cricket Museum

Legends of Cricket Museum wanted to enhance the visitor experience by providing real-time information about exhibits as visitors walked through the displays. Hexagon IT Solutions installed beacons throughout the museum. As visitors approached each exhibit, their smartphones received notifications with detailed information about the highly prized items on display. This included historical context, fun facts and related multimedia content.

Benefits of Location-Based Services

Enhanced Customer Engagement

Deliver personalized content and promotions directly to users based on their location.

Improved Customer Experience

Provide real-time information and interactive experiences that keep users engaged.

Increased Sales

Drive in-store traffic and boost sales through targeted advertising and promotional offers.

Data Insight

Gather valuable data on customer behavior and preferences to refine marketing strategies.

Advantages of Using Hexagon IT Solutions for Beacons for Marketing and Advertising

01.
Enhanced Customer Engagement

Beacons enable personalized interactions by sending location-based notifications directly to customers' smartphones, enhancing customer engagement and satisfaction.

02.
Real-Time Information

Deliver real-time information and updates, such as promotions, events and product details, directly to customers as they navigate through your store or venue.

03.
Targeted Advertising

Beacons facilitate targeted advertising by delivering customized notifications based on customers' location and behavior, increasing the relevance and effectiveness of marketing campaigns.

04.
Increased Sales

By providing timely and relevant information, beacons can drive in-store traffic and boost sales through targeted promotions and special offers.

05.
Data Insights

Gather valuable data on customer behavior and preferences, enabling businesses to refine their marketing strategies and improve customer experiences.

06.
Interactive Experiences

Create interactive and engaging experiences for customers by integrating multimedia content and personalized notifications into their visit.

07.
Cost-Effective

Beacons are a cost-effective solution for businesses to enhance customer engagement and drive sales without significant infrastructure investments.

08.
Easy Integration

Beacons can be easily integrated with existing marketing and customer relationship management systems, making it simple to implement and manage location-based marketing campaigns.

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Ready to transform your customer experience with location-based services ?

Contact Hexagon IT Solutions today to schedule a consultation. Discover how our innovative beacon solutions can help you engage customers, provide valuable information and boost your business.

Don’t wait—unlock the power of location-based services with Hexagon IT Solutions.

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