Ivory Homes Case Study

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CRM Creation


Ivory Homes

The Client

Ivory Homes is a distinguished homebuilding company based in Utah, recognized for its sustained position as the state’s leading homebuilder for 34 consecutive years. The company offers a comprehensive range of home designs and communities, catering to diverse needs and preferences, from affordable housing to luxury residences.

Key Features of Ivory Homes

Diverse Home Designs and Communities

Ivory Homes provides over 100 home designs across 70+ communities, including single-family homes, town homes, cottages, and luxury apartments. They offer personalized home building options with pre-selected design packages to streamline the process for homebuyers.

Emphasis on Innovation and Affordability

The company prioritizes innovation and affordability. They incorporate water conservation measures and have developed initiatives such as accessory dwelling units (ADUs) to address housing affordability. Ivory Homes also established the Ivory Innovations and the Ivory Prize for Housing Affordability to support pioneering housing solutions.

Commitment to Quality and Community

Ivory Homes is dedicated to quality construction and community development. They have built a reputation for prime locations, exceptional designs, and quality service. The company is involved in community initiatives and reinvests in local projects to support Utah residents.

Comprehensive Homebuilding Process

The homebuilding process at Ivory Homes is designed to be straightforward and customer-oriented, involving phases such as initial planning, construction, and final closing. They offer a 10-year limited home warranty, ensuring long-term customer satisfaction.

Awards and Recognition

Ivory Homes has been recognized as the 2021 Builder of the Year by Pro Builder Media, underscoring their commitment to excellence and innovation in the home building industry.

Streamlined CRM

Hexagon IT Solutions streamlines workflows by building a CRM from scratch. Their CRM is designed to cater to the specific needs of businesses, allowing them to manage customer relationships efficiently and effectively. Key features of Hexagon IT Solutions’ CRM include

Streamlined CRM

Hexagon IT Solutions streamlines workflows by building a CRM from scratch. Their CRM is designed to cater to the specific needs of businesses, allowing them to manage customer relationships efficiently and effectively. Key features of Hexagon IT Solutions’ CRM include.

Customization and Integration

The CRM is highly customizable and can be integrated with existing business systems, including accounting software, email platforms, and social media channels.

Real-Time Data Analysis

Hexagon IT Solutions’ CRM offers real-time data analysis, enabling businesses to track customer interactions and behaviors. This feature helps companies make informed decisions and improve their overall customer service.

Lead Management

The CRM includes lead management tools that allow businesses to track leads, assign tasks, and monitor progress. This feature streamlines the sales process and improves conversion rates.

Automation and Notifications

The CRM automates repetitive tasks and sends notifications for important events, such as upcoming appointments or follow-up calls. This helps businesses save time and stay organized.

Secure Cloud-Based System

Hexagon IT Solutions’ CRM is a secure cloud based system, ensuring that customer data is protected at all times. It also allows for remote access, enabling employees to work from anywhere with an internet connection.

Dedicated Customer Support

Hexagon IT Solutions provides dedicated customer support for their CRM, ensuring that businesses receive assistance and guidance whenever needed. This helps to ensure the smooth functioning of the CRM and overall satisfaction for users.

Continuous Updates and Improvements

The team at Hexagon IT Solutions is committed to continuously updating and improving their CRM based on customer feedback and market trends. This ensures that businesses using their CRM always have access to the latest features and technology.

Affordable Pricing Options

In addition to providing top-of-the-line features, Hexagon IT Solutions’ CRM is also offered at affordable pricing options, making it accessible for businesses of all sizes. This allows smaller businesses to have access to advanced customer relationship management tools that were once only available for larger corporations.

The Problem

In the homebuilder industry, operating without a CRM came with several significant challenges. One of the primary issues was disorganized customer data, which led to inefficiencies in tracking client interactions and preferences. This lack of cohesion made it difficult for marketing and sales teams to tailor their approaches to individual potential buyers, often resulting in missed opportunities and a lower conversion rate.

Without a centralized system, lead management became cumbersome. Teams had to creatively juggle between their legacy systems and Excel sheets, often losing critical information as they tracked leads through various stages of the sales funnel. This lack of automation not only slowed down the sales cycle but also increased the likelihood of human error.

Another challenge was the inability to perform real-time data analysis. Home builders struggled to gain actionable insights on market trends, customer behavior, and project performance, limiting their ability to make informed strategic decisions. This deficit often meant they were unable to quickly adapt to changes in consumer demand or market conditions.

Communication was also a major hurdle. Without a CRM, there was no standardized method for updating all stakeholders on project statuses or customer preferences. Miscommunications were frequent, which could lead to project delays and client dissatisfaction.

Ivory Homes faced numerous challenges with their construction software, particularly in scheduling and timely updates, which often resulted in confusion. They recognized that a centralized construction software system could help streamline their processes and improve overall communication, ultimately leading to better customer satisfaction.

Without a proper construction software system to track construction projects, various significant challenges arise.

Let’s explore these difficulties in detail:

Lack of Real-Time Data and Monitoring

In construction projects, real-time data is crucial for making timely decisions and adjustments. Without a construction software system, project managers lack visibility into the current status of various project components, leading to delayed responses to issues and missed opportunities for proactive problem-solving. For instance, delays in identifying supply chain disruptions or labor shortages can cascade into more significant project delays and increased costs.

Inefficient Communication and Collaboration

Construction projects involve multiple stakeholders, including contractors, subcontractors, suppliers, and clients. A centralized construction software system facilitates seamless communication among these parties. Without it, communication often becomes fragmented and disorganized, relying on emails, phone calls, and face-to-face meetings that are not always documented. This can lead to misunderstandings, miscommunication, and delays in information relay, ultimately affecting project timelines and outcomes.

Poor Document Management

Construction projects generate a plethora of documents, such as blueprints, contracts, permits, and inspection reports. Managing these documents manually or through disparate systems increases the risk of lost or misplaced documents. Furthermore, retrieving specific documents when needed can be time-consuming and inefficient, leading to delays and potential legal issues. Construction software typically provides a centralized repository for all project documents, ensuring easy access, version control, and secure storage.

Scheduling Conflicts and Delays

Effective scheduling is critical to the success of construction projects. Without a dedicated software system, scheduling often involves manual processes prone to errors and oversight. This can result in double booking resources, failing to allocate sufficient time for critical tasks, and not accounting for dependencies between tasks. Construction software automates scheduling, highlights potential conflicts, and ensures that all team members are aware of their responsibilities and timelines.

Budget Overruns and Financial Mismanagement

Tracking project costs without a construction software system is challenging and susceptible to human error. Manual tracking can lead to inaccurate budgeting, overlooked expenses, and ineffective cost forecasting. Construction software provides tools for real-time budget tracking, cost forecasting, and financial reporting, enabling project managers to stay on top of expenses and make informed financial decisions.

Inaccurate Reporting and Analytics

Construction projects require regular reporting on progress, costs, resource utilization, and more. Manual reporting is not only time consuming but also prone to inaccuracies. Construction software automates the generation of detailed and accurate reports, providing stakeholders with the insights they need to monitor project health and performance. This facilitates better decision making and more effective project management.

Quality Control Issues

Maintaining high-quality standards is essential in construction projects. Without proper tracking software, monitoring quality control measures consistently becomes difficult. This can result in substandard work, increased rework, and higher overall project costs. Construction software ensures that quality control protocols are followed, inspections are documented, and any issues are addressed promptly.

Risk Management Challenges

Construction projects are fraught with risks, including safety hazards, regulatory compliance issues, and unforeseen events like weather delays. A construction software system helps identify, assess, and mitigate these risks by providing tools for risk management and contingency planning. Without such a system, projects are more vulnerable to risks, which can lead to significant delays and cost overruns.

Inefficient Resource Management

Efficiently managing resources such as labor, equipment, and materials is crucial for keeping construction projects on schedule and within budget. Without a centralized system, resource allocation can become disorganized, leading to resource shortages, over-allocations, and inefficiencies Construction software optimizes resource management by providing real-time visibility into resource availability and utilization.

Reduced Competitiveness

In today’s competitive market, companies that do not leverage construction software may fall behind those that do. Efficiently managed projects using modern software solutions are more likely to be completed on time, within budget, and to the required quality standards. This gives companies a competitive edge in terms of customer satisfaction, reputation, and the ability to take on more projects.

Let’s explore these difficulties in detail:

Streamlined Construction Efficiency

Hexagon IT Solutions provides a comprehensive construction software system that is crucial for ensuring timely project completion. The key benefits and functionalities of this system are designed to enhance the efficiency and effectiveness of construction companies

Project Planning and Scheduling

Construction software systems offer advanced project planning and scheduling tools that help project managers create detailed timelines. These tools account for various dependencies, resource availability, and potential constraints, ensuring that each phase of the project is meticulously planned. Automated scheduling features help in identifying critical paths and potential bottlenecks, enabling proactive management and adjustment of project timelines.

Resource Management

Efficient allocation and management of resources (labor, materials, and equipment) are essential for staying on schedule. Construction software provides real-time visibility into resource utilization, helping managers allocate resources optimally and avoid overbooking or underutilization. This ensures that the right resources are available when needed, preventing delays caused by resource shortages or mismanagement.

Communication and Collaboration

Effective communication among all stake holders is vital for the timely completion of projects. Construction software systems offer centralized communication platforms that facilitate seamless collaboration between project teams, contractors, subcontractors, and clients. Features like instant messaging, document sharing, and real-time updates ensure that everyone is on the same page, reducing misunderstandings and delays.

Document Management

Managing construction documents (blueprints, permits, contracts, etc.) is streamlined through construction software. These systems provide a centralized repository for all project documents, ensuring easy access, version control, and secure storage. Quick retrieval of necessary documents helps avoid delays and keeps the project moving forward smoothly.

Budget and Cost Control

Construction software includes tools for real-time budget tracking and cost control. By monitoring expenses against the budget, project managers can identify and address financial discrepancies early, preventing cost overruns that could delay the project. Accurate financial reporting and forecasting ensure that the project stays within budget and on schedule.

Quality Control and Compliance

Ensuring quality standards and regulatory compliance is critical in construction projects. Construction software systems facilitate regular inspections, quality checks, and compliance monitoring. By documenting and tracking these activities, the software helps in maintaining high quality standards and avoiding delays due to rework or non-compliance issues.

Risk Management

Construction projects are inherently risky, with potential issues ranging from safety hazards to regulatory changes. Construction software provides tools for risk identification, assessment, and mitigation. By proactively managing risks, project managers can prevent issues that could cause significant delays, ensuring smoother project execution.

Real-Time Reporting and Analytics

Timely decision-making relies on accurate and up-to-date information. Construction software offers real-time reporting and analytics, providing insights into project progress, resource utilization, financial status, and more. These insights enable project managers to make informed decisions quickly, addressing any issues that could impact the project timeline.

Enhanced Client Communication

Keeping clients informed about project progress is crucial for maintaining trust and satisfaction. Construction software systems often include client portals where clients can view project updates, timelines, and documentation. This transparency helps manage client expectations and ensures that any client concerns are addressed promptly, avoiding potential delays.


Overall, construction software is an essential tool for ensuring timely project completion and mitigating risks. It streamlines project management processes, enables effective communication and collaboration, and provides real-time insights that help in decision making. With Hexagon IT Solutions’ comprehensive construction software system, companies can enhance their competitiveness and deliver successful projects within budget and on schedule.


Hexagon IT Solutions (HITS) is a custom software development company providing IT services and software development services. With 15+ years of experience in software development, we specialize in creating reliable,scalable, and secure software solutions that work seamlessly across all platforms. We combine extensive industry knowledge with cutting-edge technology to deliver customized products that cater to the needs and behavior of our client's users. Our passion for excellence in software development drives us to constantly innovate and improve, ensuring that we provide the best possible service to our clients.

Creating Customized

Hexagon IT Solutions is committed to helping our clients address their challenges and solve their pain points. We specialize in creating customized solutions that meet the individual needs of our customers across all industries. Our expertise allows us to develop innovative products and services that help streamline processes, maximize efficiency and improve customer experience. As technology continues to evolve, we anticipate emerging trends and challenges that could potentially affect our customers’ businesses. We are continuously striving to stay a head of the curve and are committed to staying abreast of the latest technologies so we can provide our clients with the best solutions. Additionally, we take proactive steps to identify potential risks and develop strategies to mitigate any emerging issues. Our team of experts isequipped to handle any challenge that may arise in the future and ensure our customers receive top-notch solutions that meet their specific needs.

Providing Superior 
Products and Services

At Hexagon IT Solutions, we strive to remain at the forefront of technology and are committed to providing superior products and services that create value for our customers. Our goal is to exceed customer expectations by delivering a wide range of solutions that combine cutting-edge technology with intuitive design. We understand how quickly the industry changes, so we are constantly adapting our offerings to reflect the latest developments.

Open Communication 
And Empowering

We prioritize customer service, aiming to provide personalized solutions that enable our customers to reach their full potential. We believe in fostering a collaborative environment, encouraging open communication and empowering our team members with the necessary resources and support they need to succeed. With these values as our guiding principles, we are confident that Hexagon IT Solutions will remain competitive for years to come.

Providing Innovative
Products and Services

We recognize that the success of our business is tied directly to the satisfaction of our customers, so we are devoted to continually improving their experience and creating lasting relationships. We look forward to continuing our mission of providing innovative products and services that help businesses reach their goals.

Our Commitment To

Hexagon IT Solutions strives to become a leader in the IT solutions industry and make a positive impact on the world. With our commitment to excellence, we are confident that we can achieve this vision.

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